New at Pentagram
New Work: Grant Thornton

Angus Hyland and his team have designed the new identity system for Grant Thornton international, a major global organisation of accounting and consulting firms with member and correspondent firms in over 100 countries worldwide.
The identity creates a unified international brand for the organisation’s network of independently owned and managed firms. Hyland has created a completely new logo, along with comprehensive print and website systems based around a bold illustration-led graphic approach.
New Work: Serif Books
Justus Oehler has designed a website for Serif Books, a London-based independent publishing house. The website is the latest outcome of Pentagram’s six-year relationship with the client; Justus and his team in Berlin have designed every Serif book since 2002.
Give One XO Laptop, Get One
Through 31 December, One Laptop Per Child is offering a Give One Get One program in the United States and Canada. Donate a XO laptop to a child in a developing country and receive one for the child in your life. Originally a two-week campaign that began in mid-November, the extended Give One Get One offer is the first time the laptop has been made available to the general public.
Lisa Strausfeld and her team have designed a temporary website for the promotion that educates donors about the organization’s mission, while it takes cues from consumer websites through the use of detailed product shots and overviews of the software. The site also provides a walk through of Sugar, the user interface developed by Pentagram with Red Hat and OLPC.
Website design by Lisa Strausfeld, Christian Marc Schmidt and Asad Pervaiz in collaboration with OLPC and Eleven. Identity design by Michael Gericke. Site development by Nurun.
New Work: Gallup
Lisa Strausfeld, Christian Marc Schmidt and Takaaki Okada have redesigned the website of Gallup, the organization that studies human nature and behavior. In addition to producing the high-profile Gallup Polls that track public opinion about social issues and cultural trends, the group does consulting for corporations and institutions on issues like employee productivity and constituent feedback.
Pentagram worked in collaboration with Gallup on the conceptual and visual design of the site, as well as the navigation, that highlights Gallup’s two most public divisions, the Poll and its consultancy group. On the homepage, the website redesign restructures the various divisions of Gallup into dual columns. In the left column is the Gallup Poll, and its content related to politics and government; in the right, Gallup Consulting, with divisions related to economics and management.
“The site design reflects the macro- and micro-economic model of the organization,” says Strausfeld. “The world poll focuses on citizen engagement and speaks to public leaders; the consulting side speaks to customer or staff engagement. For both segments, the site emphasizes Gallup as a tool for the greater well being of their constituents.”
The two segments—represented with the colors of green and orange—are carried throughout the site as persistent navigation.
Strausfeld says, “The organization has 70 years of public opinion surveys; the content has always been there, and it is constantly updated. The redesign helps quantify all of that qualitative information.” The new site also makes use of video reports.
The redesign was completed as focus intensifies on the 2008 US presidential election. (Gallup famously has a history of calling election results.)
Strausfeld is a Senior Scientist at the Gallup Organization.
New Work: Safdico
Angus Hyland has produced a new corporate website and content management system (CMS) for the South African Diamond Corporation - Safdico.
Safdico is one of the world’s premier diamond producers, priding itself on its craftsmanship and expertise while operating to the most stringent professional, ethical and social standards. Pentagram’s design for the business-to-business focussed site is elegant and controlled, without denying the inherent glamour of Safdico’s products.
New Work: Glass House Visitors Center and Identity

The exhibition wall of the Glass House Visitors Center features 24 monitors.
The much-anticipated public opening of Philip Johnson’s Glass House in New Canaan, Connecticut, takes place this week. James Biber and his team designed the off-site Visitors Center for this acclaimed addition to the National Trust for Historic Preservation’s family of sites. Michael Bierut and his team designed the project’s identity, promotional graphics and website .
All tours of the Glass House site, sold out until 2008, begin and end at the Visitors Center in downtown New Canaan. The center, a renovated 2,000-square-foot former truck loading dock conveniently located across from the town train station, accommodates an exhibition, on-site ticketing and a museum shop. Through the exhibition, visitors learn about Philip Johnson and the Glass House site before they take a short shuttle ride to the site where they embark on a 90-minute guided tour. After the tour, visitors return to the center where they can re-experience the exhibition with new insight.
Continue reading "New Work: Glass House Visitors Center and Identity"
Philip Johnson’s Glass House Opens

Homepage for the Glass House website designed by Pentagram.
Philip Johnson’s Glass House opens to the public for previews today for the first time. The iconic 1949 house and its 48-acre grounds in New Canaan, Connecticut, were bequeathed to the National Trust for Historic Preservation upon Johnson’s death in 2005.
Pentagram has designed an identity, promotional graphics, and a simple website for the project. A visitors center, also by Pentagram, will be ready in time for the site’s official opening on June 23.
New Work: One Laptop Per Child
Pentagram has designed the identity and website for One Laptop per Child, the non-profit organization with the goal of providing laptop computers to all children in developing nations.
The identity is a hieroglyph, designed to be universally understood, that utilizes the icons of the OLPC laptop interface, also developed by Pentagram. The website design employs these symbols as the basis for navigation. Each icon leads to a corresponding section of information: the laptop to a section about hardware and software, the arrow to a section about participation, and so on. The site launched in English but is currently being translated into many languages.
Identity design by Michael Gericke and Dimitris Stefanidis; website design by Lisa Strausfeld, Christian Marc Schmidt, Nina Boesch and Takaaki Okada. Site development by Nurun.
New Work: Mohawk Fine Papers
Lisa Strausfeld, Nina Boesch and Jack Zerby have redesigned the website for Mohawk Fine Papers. The relaunch follows Mohawk’s purchase of Strathmore last year; the design updates the previous version of the site, also created by Pentagram, which featured fluttering pieces of paper, now collected in a single stack. Backend by Avatar New York, our new development partner.
New Work: Miami Art Central (MAC)
Brian Jacobs and his team have designed the website for Miami Art Central, an alternative space with a focus on international contemporary art and culture and a full slate of programming that includes exhibitions, screenings, concerts, readings and lectures. The site has been built in Flash for seamless transitions between the wide-ranging content, and the team also developed an easy-to-use content management system for maintenance of the site and its concomitant mailing lists.
Project art direction by Brian Jacobs; design by Douglas McDonald and Charles Mastin.
New Work: Swarthmore College
Michael Bierut and his team have redesigned the website for Swarthmore College. In a first for a college site of this kind, the design is based on a blog format: Content is edited centrally but posts are contributed by students, professors, and alumni, and all of Swarthmore’s academic departments are listed blogroll style in the left hand column. Michael’s team previously designed the school’s viewbook and admissions materials.
New Work: World Design Congress
Kit Hinrichs and his team have designed the identity and website for CONNECTING ’07, the World Design Congress of industrial design, to be held in San Francisco in October 2007. The event is co-presented by the International Council of Societies of Industrial Design (ICSID) and the Industrial Designers Society of America (IDSA) and will mark the first time the biennial congress has convened in the U.S. since 1985.
New Work: Vilcek Foundation

Abbott Miller and his team have designed the identity and website of the Vilcek Foundation, a philanthropic organization that honors foreign-born artists and scholars who have made lasting contributions to American society. The prize includes a trophy designed by Stefan Sagmeister.








