New at Pentagram
Sonance Exhibit Featured in ‘Frame’
Frame has featured the award-winning trade fair exhibit Lorenzo Apicella designed for Sonance in its December issue. Inspired by the company’s mark, also designed by Pentagram, the article calls the design “as ingenious as it is eye-catching.”
Sonance Exhibit Wins Top Award
The Sonance exhibit won the Edge Award from Exhibitor Magazine.
Lorenzo Apicella’s exhibit design for Sonance won Exhibitor Magazine’s Edge Award, the magazine’s top honor across all exhibition design competition categories. The award, juried by an esteemed panel of design leaders, is the highest recognition for exhibit design and graphics excellence within the global exhibit industry.
The award-winning exhibit, originally designed for the CEDIA Expo, marked the launch of the company’s new graphic identity, as well as a range of new architectural in-wall and in-ceiling speakers, also designed by Pentagram. “This prestigious award reinforces our belief in how a holistic branding and design strategy can help a company deliver a powerful message in a way that is differentiating and emotionally compelling,” says Sonance founder Scott Struthers.
Read “New Work: Sonance”
New Work: Sonance
Sonance exhibit showcasing the company’s new identity and product line.
Lorenzo Apicella has designed a trade show exhibit for Sonance, a high-end architectural audio company that specializes in flush-mount wall and ceiling speakers. The exhibit showcases the company’s new product line and identity, both also designed by Pentagram.
New Work: Essenziale
High-end lingerie store Essenziale in Mayfair, London
Lorenzo Apicella and John Rushworth recently completed a retail space and branding campaign for Essenziale, a new upscale London lingerie and beachwear boutique that caters to both women and men. The goal of the project was to “create an enviroment and identity that is about intimacy, privacy and elegance” said Essenziale owner Lina Barbara. While at the same time, the interiors and graphics were designed to potentially serve as the basis for a small exclusive retail chain.
New Work: Dorchester Collection
The Dorchester Collection launch at the Dorchester, London
The Dorchester Collection of luxury hotels—The Dorchester in London, The Beverly Hills Hotel in Los Angeles, Le Meurice and the Hôtel Plaza Athénée in Paris, and the Hotel Principe di Savoia in Milan—celebrated the launch of its new identity, designed by John Rushworth, with a series of one-off launch events, designed by Lorenzo Apicella.
San Francisco Podcasts
Our San Francisco partners discuss their work in three separate podcasts from Be A Design Group:
Lorenzo Apicella Feted in SF
Lorenzo is welcomed by the SF design community
Pentagram San Francisco threw a glittery bash at its offices on the evening of Friday, 14 April to toast Lorenzo and his move to the city. Party pics after the jump.
Update: Lorenzo’s move is noted on Unbeige.
Lorenzo Apicella Moves to SF
Clear Channel International building, London, 2003
Lorenzo Apicella, a partner in the London office since 1998, is relocating to San Francisco. The move will establish an architectural practice in our SF office and allow Lorenzo to continue to grow his existing U.S. client base, which includes Citibank. Official press release here.
Lorenzo and crew officially depart London on 24 March and open shop in SF on 3 April. Godspeed!
More Lorenzo after the jump.
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