New at Pentagram

United Seating Wins ‘Condé Nast Traveller’ Innovation and Design Award



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United’s First (top) and Business class (bottom) airline seats recline into completely flat, 180° beds
and are now in service on international flights. Click on the images for enlargements.

United’s new First and Business class cabin environments, developed by Pentagram partner Daniel Weil and B/E Aerospace, have won first prize in the aviation category of the Condé Nast Traveller Innovation and Design Awards 2008.

The United seating was shortlisted for the award by a panel of travel experts and commentators, before being put to the public vote alongside the other finalists. Readers of Condé Nast Traveller voted online for the winners, who also included David Chipperfield in the Culture category for his Museum of Modern Literature in Germany; Ross Lovegrove in the Sustainable category for his Solar Tree street lighting system and Heston Blumenthal in the Gourmet category.

Daniel Weil said of the award: “This is a great opportunity to celebrate the success of the collaboration between United, B/E Aerospace and ourselves. I see this award as the product of a unique combination of talent, expertise and commitment that every member of the team has contributed to.”

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The Condé Nast Traveller Innovation and Design Award, awarded to United for their new
cabin environments. The award was produced in lead crystal by Tiffany & Co.



Daniel Weil in an interview filmed for the launch of United’s Conde Nast Traveller Award-winning First and Business class cabins. Video courtesy of United.