Font Selection ‘08

Michael Bierut remarks on John McCain’s use of Optima in a group critique for the Times’ Campaign Stops. Of the parsing of campaign logos, Michael says, “In a campaign season that seems to have an endless appetite for minutiae, I’d rather talk about the candidates’ graphic design tastes than, say, their sex lives!”

Michael also recently commented on the branding of Barack Obama in a piece on NPR.

Previously: Probama, Obama Wins