New Work: ‘Las Vegas Life’

DJ Stout and Julie Savasky have redesigned Las Vegas Life magazine. Launching this month, Las Vegas Life is a city magazine concerned with the issues of the entire city, the suburbs and the whole surrounding area. “Even though it is more of a traditional city magazine my feeling was that Las Vegas Life is about a very glamorous high-rolling city that is unlike any other place in the world,” says Stout. “I felt that it should be a city magazine on par with cities like Los Angeles or New York, but true to itself. Our objective was to keep the design simple and intelligent and the photography and illustration contemporary, up-scale, sexy and glamorous, regardless of the subject matter.”

Las Vegas Life is the second magazine Stout has redesigned for Greenspun Media in Las Vegas. The first, Las Vegas Magazine, commonly referred to as LVM because of the logotype Stout designed, is predominately about entertainment on the Las Vegas strip and is distributed in the city’s big hotels. “Part of our challenge was to redesign Las Vegas Life so that it seemed like a family member of LVM, but still retained its own distinctive personality,” says Stout. The logo for the new Las Vegas Life was designed to be similar, but also different to LVM.