New Work: Glass House Projects

Michael Bierut and Yve Ludwig have designed Projects, a brochure for the Philip Johnson Glass House annual fundraising campaign. Featuring lush color photography, the brochure was conceived to be a catalog of the various Glass House projects in need of funds that allows donors to select the project their money goes towards. For example, a donor can choose to support the restoration of the Brick House, the conservation of the site-specific Donald Judd sculpture or the revitalization of David Whitney's Succulent Garden.

The brochure, mailed to several thousand potential donors, was intentionally designed to resemble a mail order catalog in its modest size and light weight and was delivered complete with an order form and a business reply envelope for donations. "The idea was to avoid the usual pompous fundraising publication and instead do something lively, accessible and fun," says Bierut. "The prestige and historic importance of the Glass House is well established; our intention was to let people know that anyone can get involved with its ongoing restoration." Last week the piece was featured on The Moment, the New York Times style blog.

Pentagram previously designed the Glass House identity and Visitors Center.

A look inside Projects after the jump.