New Work: Gallup

Lisa Strausfeld, Christian Marc Schmidt and Takaaki Okada have redesigned the website of Gallup, the organization that studies human nature and behavior. In addition to producing the high-profile Gallup Polls that track public opinion about social issues and cultural trends, the group does consulting for corporations and institutions on issues like employee productivity and constituent feedback.

Pentagram worked in collaboration with Gallup on the conceptual and visual design of the site, as well as the navigation, that highlights Gallup’s two most public divisions, the Poll and its consultancy group. On the homepage, the website redesign restructures the various divisions of Gallup into dual columns. In the left column is the Gallup Poll, and its content related to politics and government; in the right, Gallup Consulting, with divisions related to economics and management.

“The site design reflects the macro- and micro-economic model of the organization,” says Strausfeld. “The world poll focuses on citizen engagement and speaks to public leaders; the consulting side speaks to customer or staff engagement. For both segments, the site emphasizes Gallup as a tool for the greater well being of their constituents.”

The two segments—represented with the colors of green and orange—are carried throughout the site as persistent navigation.

Strausfeld says, “The organization has 70 years of public opinion surveys; the content has always been there, and it is constantly updated. The redesign helps quantify all of that qualitative information.” The new site also makes use of video reports.

The redesign was completed as focus intensifies on the 2008 US presidential election. (Gallup famously has a history of calling election results.)

Strausfeld is a Senior Scientist at the Gallup Organization.