Marian Bantjes Wanted for Saks ‘Want It!’ Campaign

For Saks Fifth Avenue’s fall campaign, Pentagram asked the designer and typographer Marian Bantjes to create a special promotional treatment of the store’s “Want It!” theme, and to extend that treatment to 19 unlikely illustrations of fashion trends that Saks has identified for fall.

Marian was in town the week before last to help celebrate the campaign’s launch and to check out the campaign’s over-the-top installations at Saks’s flagship store. Her entertainingly exhaustive visual diary appears on her blog.

Pentagram’s art direction of the Want It! campaign extends the work that began with the launch of the new Saks identity at the beginning of this year.