New Work: Sardegna

Identity designed for the popular Italian destination.

Just in time for summer: Justus Oehler has designed an identity for the Italian island of Sardegna (Sardinia). The identity is based on a carefully modified version of the typeface Eurostile, designed in 1962 by Aldo Novarese. The colors are derived from the richly embroidered traditional Sardinian costumes.

The modern shape of the letters, combined with the patchwork of warm colors, reflects the two sides of Sardinia: history and tradition on the one hand, modernity and openness on the other. “We wanted to create a symbol which would not depict sun and sea—like most of the other Mediterranean countries’ identities do, but which would look grown-up and confident, yet at the same time playful and warm,” says Oehler.