New Work: Sonance

Sonance exhibit showcasing the company’s new identity and product line.

Lorenzo Apicella has designed a trade show exhibit for Sonance, a high-end architectural audio company that specializes in flush-mount wall and ceiling speakers. The exhibit showcases the company’s new product line and identity, both also designed by Pentagram.

The fifty-by-eighty-foot exhibit is an architectural interpretation of Sonance’s new mark, squares of expanding size suggesting an increasing volume of sound. The four large exhibit cubes, bathed in glowing light, mirror the mark by also expanding in size. The cubes are arranged linearly and skewed on plan for maximum visual effect when viewed from each of the four corners of the exhibit and from neighboring booths.

The exhibit is an architectural interpretation of Sonance’s new mark.

New mark also designed by Pentagram.

The exhibit is scaleable so that it can be reconfigured for smaller venues.

The exhibit reconfigures the Sonance identity three-dimensionally as abstract rooms to provide wall, ceiling and graphic display surfaces for Sonance’s interior speaker systems. Outdoor speakers are displayed around the perimeter of the exhibit. The white walls and iconic modern furniture that furnish the rooms reflect the clean, contemporary design of the product. The bamboo floors are footprints of the cubes above.

One of three rooms designed to showcase Sonance’s architectural audio products.

Modern furniture accessorizes the exhibit and accentuates the contemporary look of the product line.

The marketing function of the rooms is aided by a large round information counter on the corner of the exhibit’s primary and secondary aisles, as well as a number of freestanding interactive displays and two open conference and hospitality areas.

An information counter and freestanding interactive displays aid the marketing function of the exhibit.

The booth was originally designed for the CEDIA Expo, but is scaleable so it can be reconfigured to fit smaller venues.