New Work: One Laptop Per Child

Pentagram has designed the identity and website for One Laptop per Child, the non-profit organization with the goal of providing laptop computers to all children in developing nations.

The identity is a hieroglyph, designed to be universally understood, that utilizes the icons of the OLPC laptop interface, also developed by Pentagram. The website design employs these symbols as the basis for navigation. Each icon leads to a corresponding section of information: the laptop to a section about hardware and software, the arrow to a section about participation, and so on. The site launched in English but is currently being translated into many languages.

Identity design by Michael Gericke and Dimitris Stefanidis; website design by Lisa Strausfeld, Christian Marc Schmidt, Nina Boesch and Takaaki Okada. Site development by Nurun.