New Work: The Criterion Collection

Paula Scher and Julia Hoffmann have designed a new identity for The Criterion Collection, the top publisher of premium editions of classic and contemporary films on DVD. The program includes a monogram and a signature logotype and will appear on Criterion’s packaging starting with a new Eric Rohmer box set this August. Criterion logo animation here.

The new identity will be complemented by a sub-brand named Eclipse, a line of B-movies by important directors, which launches this fall. Eclipse logo animation here.