“Wrong” STEP

DJ Stout is among the group of designers who participated in the cover solution exercise that dominates the current “Think Wrong” issue of STEP magazine. Alissa Walker provides play-by-play coverage: “A reigning king of editorial design, DJ Stout was closing in on two major magazine redesigns at the same time he completed his STEP covers. Stout and his astute team, Erin Mayes and Julie Savasky, savored the quick schedule and tight deadlines as a refreshing break from these long-term projects, and they were eager to break free of the editorial guidelines they’d been mired in for months…‘Every magazine wants to make the conceptual process of coming up with great covers into some kind of science,’ says Stout. ‘It’s not a science, it’s an art. Art scares people—especially magazine executives and circulation directors.’”