New Work: 7 WTC

Michael Gericke and his team have designed the identity, environmental graphics and marketing materials for 7 World Trade Center, the first new tower to be constructed at ground zero in Lower Manhattan. The 52-story, parallelogram-shaped building was developed by Silverstein Properties and designed by David Childs of Skidmore, Owings & Merrill. It officially opened yesterday.

Sales book after the jump; signage images coming soon.

The sales book is encased in a box

The case opens to reveal a double-sided book

One side focuses on the building...

The other side focuses on the neighborhood